Southwest Microwave, Inc. and Southwest Microwave Ltd. (hereinafter referred to as “Southwest Microwave” or “Company”) respect your privacy and are committed to protecting all personal information that you provide. This statement will help you understand how we collect, manage, store and use personal data as part of our provision of our products and services to you. We have recently updated our privacy policy to reflect changes in data protection laws.
Personal Information Collection and Use
We have a legal obligation to let you know what personal information we collect about you, what we use this for and on what basis. Southwest Microwave uses personal information, such as name, address, email and phone numbers to better understand customer needs and interests and to provide quality service. Personal information will only be used to support customer relationships with the Company and the products it provides. The Company may also use contact information as part of the assessment and acceptance of new Customers, Agents and Distributors for finance, accounting and legal needs such as credit scoring.
Contact information is collected when a Customer contacts the Company, whether by website, email, trade event or telephone. Southwest Microwave will keep a record of such communications to notify Customers of product updates, technical information, company and event news, training details or other promotional announcements. Marketing material will only be sent with your consent. Once consent has been issued, you will also be provided the opportunity to opt out of receiving such promotional offers and marketing material. If you wish to opt out now, please click here.
Non-Personal Information Data Collection
Non-personal data is aggregated to understand website usability and performance and includes the following:
Cookies
Most non-personal information is collected via cookies. Southwest Microwave, Inc. may use cookies to enhance the user experience and personalize content. A cookie is a small data file that is transferred to your hard drive and identifies you as a unique user. Cookies help the Company understand website usability and performance to help improve the user experience on future visits. You may choose to disable cookies on this site via your browser.
URL & IP Addresses
Southwest Microwave may collect information about users’ IP addresses, including users’ utilization of our various sites, to help us design better customer experiences. We use information about your IP address to help diagnose problems with our server, administer sites, analyze trends, track visitor movements, and gather information that assists us in identifying visitor preferences. We also may use your IP address to enhance our security and investigate an actual or potential security incident. Any use of your information is necessary for our legitimate interests in understanding how sites are being used by you, to improve your customer experience and to ensure network and information security.
Google Analytics & Google Advertising
Our Website uses Google Analytics, which is a web analytics service provided by the third-party provider Google, Inc. (“Google”). Google Analytics is used for the purpose of evaluating general use of our Website, compiling reports on aggregated Website activity and other services relating to Website activity and internet usage. Southwest Microwave does not collect any personally-identifiable data unless it is provided voluntarily. The information generated by the cookie about your use of the Website is usually transmitted to and stored by Google on servers in the United States. Please refer to Google for their privacy terms. Southwest Microwave also uses Google as a third-party vendor to serve online ads based on a user’s previous visits to websites. This information is maintained by Google. No personally-identifiable information is tracked by Southwest Microwave. You may review Google’s policy regarding ad settings and personalization.
Disclosure of User Information
Southwest Microwave employs affiliated partners and vendors, operating worldwide, (Agents/Distributors) to perform tasks on its behalf and may need to share your information with them to provide products or services to you. Examples include providing customer service, fulfilling orders and providing marketing assistance. Unless advised otherwise, these Agents do not have any right to use your information beyond what is necessary to provide customer services. Southwest Microwave will not sell, rent or lease your personal information to third parties.
Where required, we have put in place appropriate safeguards with our group companies, service providers, contractors, distributors and other business partners and agents to ensure that transfers of personal information outside the EEA are adequately protected. These safeguards typically comprise the EU Standard Contractual Clauses in accordance with Article 46(2) of the EU General Data Protection Regulation. For more information on the appropriate safeguards in place to protect your personal information, please contact us using the details at the end of this Privacy Policy.
Data Integrity and Security
We work diligently to maintain administrative, technical and physical controls consistent with industry best practices to protect our Customers’ personal data against unauthorized access or use. Your data is stored in our secured databases. We leverage technologies such as server authentication and data encryption to protect personal data.
Rights Relating to Your Personal Information
You have the right to request the full details of your personal information collected and may request an update of your personal information or unsubscribe from promotional messages by sending an email to infossd@southwestmicrowave.com or mailing us (the data controller) at Southwest Microwave, Inc., 9055 South McKemy Street, Tempe, AZ 85284
Please note that some information may remain in backups of the Company’s records if the Company believes it is in good faith that retaining such information is necessary to comply with the law, provide customer service, or for the safety of the Company’s employees or users.
Our Revisions to the Privacy Policy
Continuous improvement of Southwest Microwave’s products and services is key to our goal to providing our customers with the most innovative and relevant solutions. We, therefore, continuously implement new technologies and process improvements, which may require us to update this privacy policy without prior notice. Such amendments will appear in future iterations of this Privacy Policy.