To strengthen our presence in the North American security market, Southwest Microwave || Security Systems Division exhibited at Security Canada Central 2024. The event, held on October 23-24 at the Toronto Congress Centre, represented a pivotal moment for the company to showcase its cutting-edge perimeter security solutions to over 2,700 security professionals from across the continent.
Leadership Presence Emphasizes Company Commitment
Leading Southwest Microwave’s Team was Martin Lomberg, recently appointed as Global Sales and Marketing Director. Since joining the company in 2008, Lomberg has been instrumental in shaping the organization’s growth trajectory and technical advancement path. His presence at Security Canada Central 2024 marked one of his first major public appearances since assuming his expanded role.
“This new chapter in my journey with Southwest Microwave coincides perfectly with our enhanced focus on the Canadian market,” Lomberg explained. “Security Canada Central provided a platform to not only showcase our latest innovations but also to engage in meaningful dialogue with security professionals who are facing increasingly complex challenges in today’s landscape.”
Regional Expertise Meets Global Innovation
Joining Lomberg at the event was Sergio Riviera, whose extensive experience in Eastern US, Latin America, and Caribbean markets brought a unique perspective to the Canadian security dialogue. Riviera’s expertise in integrating Perimeter Intrusion Detection Systems (PIDS) with existing security infrastructure has earned him recognition.
“What made Security Canada Central particularly exciting is the opportunity to demonstrate how our solutions adapt to diverse security environments,” Riviera notes. “Whether we’re discussing protection for critical infrastructure in the Canadian winter or sharing insights from our installations in tropical climates, these conversations promote progress and better security outcomes for all.”
Comprehensive Exhibition Program
Throughout the two-day event, the Southwest Microwave team offered:
- Live demonstrations of the latest PIDS technology
- One-on-one consultations with security professionals
- Case study presentations from recent installations
- Preview of upcoming product developments
Industry Recognition and Networking Opportunities
Security Canada Central’s status as the country’s premier security event is well-established, with statistics showing that 70% of decision-makers attending this show do not participate in any other Canadian security trade events. This exclusivity made it an essential platform for industry networking and information sharing.
The event’s timing was particularly significant for security professionals seeking to finalize their 2025 security infrastructure plans. “October represents a critical planning period for many of our clients,” Lomberg said. “Being able to demonstrate our solutions and discuss implementation strategies face-to-face at this juncture can be transformative for organizations finalizing their security roadmaps.”
Looking Ahead
As the security industry continues to evolve, events like Security Canada Central play a crucial role in shaping the future of perimeter security. Southwest Microwave’s participation underscores its commitment to not just meeting current security challenges but anticipating and preparing for future threats.
“We didn’t just show our products; we engaged in conversations about the future of security,” concludes Lomberg. “Our team’s presence at Security Canada Central reflected our dedication to understanding and serving the unique needs of the Canadian market while bringing global best practices to local security challenges.”
